It doesn’t take a genius.

How do you build trust?

Mike and Mark discuss four elements crucial to building trust with customers--some rational, some definitely not. 

Why is "Why is this happening to me?" the wrong question?

Mark and Mike examine the power of the question, "Why is this happening for me?" Speaker and author Mike Robbins brought this powerful question to our attention. In this day and age of extreme change, it can be a life-changing question.

How do you tell your story? (part 2 of 2)

In this second of a two-parter, Mike and Mark move from why storytelling is important to how to tell your story. 

Why are stories so important? (part 1 of 2)

Mike and Mark share some key concepts around the power of storytelling. In this first of two parts, they discuss why stories are so important to organizations. 

How do you show people you appreciate them?

Mike and Mark discuss the value and importance of recognition. 

How do you stay present in the moment?

Mike and Mark discuss how to stay present in the moment and marvel at the fact that their production values have gone from terrible to sub-par. 

Who shops in a pandemic (and how do you get creative with constraints)?

Four types of customers are shopping. How do you determine yours--and operate with so many constraints?

What is changing for the consumer because of the pandemic?

Mike and Mark share how the pandemic's new normal has fast-forwarded the average consumer's adoption of buying virtually from local businesses. They also reveal the little things that helped some companies earn so much loyalty they are "pandemic proof."