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Mike reads academic papers. Is it for fun? A desperate cry for help? Regardless, one paper led to him giving the gift of a 3-foot Twix bar. The reaction to the candy is a great lesson for any individual or business wanting to make an impression with a gift.

Questions? Comments? Ideas for future episodes ... or interview subjects? Email Mike and Mark.

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Questions? Comments? Ideas for future episodes ... or interview subjects? Email Mike and Mark.