Going negative is positive when brainstorming

Most people have heard of brainstorming. But to do it effectively, you need more direction than just "come up with a bunch of ideas." 

Mike and Mark discuss the rules you need for effective brainstorming. And they explain the brainstorming hack that exploits the natural wiring in our brains: Introducing negative brainstorming. 

Questions? Comments? Ideas for future episodes ... or interview subjects? Email Mike and Mark. 

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